Mignonne Karugu

Title: COO & Head of Business Development

Professional Capacity and Areas of Specialty: Mignonne Karugu is the COO and Head of Business Development of Africa Business Group. Her role is to support and drive implementation of the strategies developed by the CEO. She is responsible for the management of the internal operations of the Company and participates in the development and preparation of overall budgets based upon broad goals and objectives of the Company and also recommends their adoption to the CEO. She also works on the development and establishment of adequate and equitable personnel policies within the organization. In her second role as the Head of Business Development, she leads and manages company efforts to source for new business and supports all new business linkages and partnerships.

Project Management Coverage: Africa

Experience and Sectoral Focus: Mignonne is a multilingual multimedia marketing and business development specialist with over 10 years of experience. She has significant Project Management, Marketing Experience and online and offline advertising and media purchasing experience. She has worked for both governmental and private sector institutions in a variety of front line, marketing and team support roles and has proven herself to be an adept project manager and one who also understands the importance of being a detail oriented team player. Mignonne served as the Commercial Director for television production house Endemol Worldwide Brands, Virtual Partner Account Manager for SellbyTel Group/ Cisco Systems and she has also worked in sales in the African aviation industry focusing on craft leasing and purchase. In the telecommunications sector, she has worked between two co-located multinational corporations Equant (now Orange) and SITA, that both focused on WAN development and management, the former reselling to the private sector and the later focused on supporting the African aviation industry serving as the industry’s communications backbone. In her roles with Equant and SITA, she served in different marketing and general staff team support roles. Between 2006-2010, she also worked in the online gaming industry as a Europe focused, French language market development specialist for international online casinos, with principal offices in London, UK and Johannesburg, South Africa. In this role, Mignonne emerged as a specialist in online marketing and advertising and developed unique skills related to online media procurement, management, sales campaign optimization, and monitoring as well as digital marketing campaign design, development and implementation.

Nationality and Languages: Mignonne is a native French speaker, she is fluent in English, Kinyarwanda (mother tongue), Lingala (spoken in DRC) and also speaks Swahili (spoken in East Africa). She has been resident in South Africa since 2000.

Education and Professional Qualifications: Mignonne holds an Associate degree from Kigali Independent University (Université Libre de Kigali) and has Postgraduate Certificate in Management Advancement Programme (MAP) from Wits Business School